With a website designed for the previous millennium, Kawasaki.com needed more than just a refresh; it needed to establish new revenue, engagement, and training channels for a company operating in a downward-trending industry.
This responsive, enterprise-level redesign completely transformed Kawasaki's digital and in-dealer businesses, providing significant content upgrades while making use of (for the first time) dealer, inventory, and warranty information for a personalized experience.
Our approach was twofold: bring the brand forward with more engaging and interactive user-focused content and unite disparate back-end systems and data into a platform that could better serve customers and independent dealers. This included giving new life to neglected but important sections like racing, accessories, apparel, and the dealer locater.
Product pages received significant upgrades in content, providing gearheads with engaging new ways to explore their passions. Whether detailing the specs and features, supporting lifestyles such as racing or outdoors, or allowing customization on vehicles, in-line content modules now provide a much more useful experience.
The launch of the new site coincided with the rollout of all-new paid and organic social media strategies. I not only developed these strategies, I executed as the writer for social content and oversaw the community manager.