THE FALLOUT:
cybersecurity DOCUSERIES

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The Fallout

The Fallout: A Real-World Cybersecurity Story with Olivia Munn is a three-part docuseries that details the harrowing exposure of Sony Pictures Entertainment by state-sponsored hacker group Guardians of Peace.

We went moment by moment through the hack with the people who were there, the Sony IT staff, along with four cybersecurity experts and Olivia Munn as narrator.

This content series was sponsored by our client Lenovo in order to raise the profile of IT security within large enterprises.

tags: copywriting, creative direction, interactive, social
video

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TRAILER

EPISODE I - THE THREAT

EPISODE II - THE HACK

EPISODE III - THE AFTERMATH

INTERACTIVE

The documentary content and host microsite were available to Lenovo sales and marketing worldwide, linking to product pages for Lenovo's enterprise security suite, ThinkShield.

The_Fallout_Web_Comp

Press & Awards

As of writing, the campaign has been picked up by Fast Company and The Drum, winning The Drum's Creative Work of The Week.

AGENCY: The Woo

Executive Creative Director: Valerie Moizel
Managing Director: John Gibson
Creative Director: David Blacker
Assoc. Creative Director / Writer: Jonathan Miller
Senior Art Director: Darren Nguyen
Art Director: Nathan Huff
Director of Production: Lorna Paul

Production: Bullitt
Director: Matt Ogens
Producer: Joseph Falasca
Editor: Ben Reesing
Graphics: Visual Creatures
Composer: Greg Kuehn, Peligro Music
Mix: Human Worldwide

Let's work together

jonathan.jacob.miller@gmail.com

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