ABSTRACT
The Fallout
The Fallout: A Real-World Cybersecurity Story with Olivia Munn is a three-part docuseries that details the harrowing exposure of Sony Pictures Entertainment by state-sponsored hacker group Guardians of Peace.
We went moment by moment through the hack with the people who were there, the Sony IT staff, along with four cybersecurity experts and Olivia Munn as narrator.
This content series was sponsored by our client Lenovo in order to raise the profile of IT security within large enterprises.
I contributed copy to scripts, developed the documentary title, and directed all digital and social assets.
video
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TRAILER
EPISODE I - THE THREAT
EPISODE II - THE HACK
EPISODE III - THE AFTERMATH
INTERACTIVE
The documentary content and host microsite were available to Lenovo sales and marketing worldwide, linking to product pages for Lenovo's enterprise security suite, ThinkShield.
RESULTS
Press & Awards
As of writing, the campaign has been picked up by Fast Company and The Drum, winning The Drum's Creative Work of The Week.
CREDITS
AGENCY: The Woo
Executive Creative Director: Valerie Moizel
Managing Director: John Gibson
Creative Director: David Blacker
Assoc. Creative Director / Writer: Jonathan Miller
Senior Art Director: Darren Nguyen
Art Director: Nathan Huff
Director of Production: Lorna Paul
Production: Bullitt
Director: Matt Ogens
Producer: Joseph Falasca
Editor: Ben Reesing
Graphics: Visual Creatures
Composer: Greg Kuehn, Peligro Music
Mix: Human Worldwide