holiday animations

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the magic of family

For the 2017 holiday season, shopDisney was focused on using social advertising to drive sales at the newly launched shopDisney website. Given the family-driven nature of the holidays, and the fact that families share strong emotional connections to Disney properties, we used two new lines of Disney toys to recreate familiar family scenes—from snowball fights to movie time.

tags: concepts, copywriting, creative direction, video, photography, social advertising, business development
toybox action figures

TOYBOX was launching as a brand-new line of collectible figures across Marvel, Lucasfilm, and Pixar properties. We brought the toys to life through the lens of sacred family holiday moments.


UFUFY was also new for the holidays. We took inspiration from friendship-driven moments experienced by many teens and produced several animations and a Facebook canvas unit. The characters were Disney favorites.

a very merry holiday

Assets used as organic content outperformed benchmarks, while direct response social content led to an increase in sales and a significant return on ad spend.


Executive Creative Director: Scott Mallone
Group Creative Director: Nick Boes
Art Director: Matt Webster
Design & Motion: Austin Dehaven
Senior Copywriter: Jonathan Miller
Copywriter: Amanda Whitehead
Account Lead: Love Streams

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