For the 2017 holiday season, shopDisney was focused on using social advertising to drive sales at the newly launched shopDisney website. Given the family-driven nature of the holidays, and the fact that families share strong emotional connections to Disney properties, we used two new lines of Disney toys to recreate familiar family scenes—from snowball fights to movie time.
Assets used as organic content outperformed benchmarks, while direct response social content led to an increase in sales and a significant return on ad spend.
Executive Creative Director: Scott Mallone
Group Creative Director: Nick Boes
Art Director: Matt Webster
Design & Motion: Austin Dehaven
Senior Copywriter: Jonathan Miller
Copywriter: Amanda Whitehead
Account Lead: Love Streams