MORE THAN WORDS
Sure, words are most often the product of a writer's work. But my expertise is in bringing brands closer to culture—positioning them for success and executing in meaningful ways.
my skills*
BRAND STRATEGY
Good marketing is usually based on good insight. I work with clients to understand consumer behavior and perception in order to forge meaningful connections between people and brands.
COPYWRITING
My process might begin with strategy, but I'm a writer first. I love to make stuff, whether interactive, social, or broadcast. Sorry, radio—never again.
CREATIVE DIRECTION
I lead projects from conception to completion across media—directing copy, design, and production on projects for major brands.
MORE SPECIFICALLY
Things I have actually, seriously, genuinely done with success as a writer, strategist, and creative director.
VIDEO PRODUCTION
- Broadcast
- Web & social video
- Documentary
- Animation
- Post production
- Script supervision
INTERACTIVE MEDIA
- Web design
- Native app development
- Gaming & TV apps
- Augmented reality
- Content strategy & UX
- SEO & metadata
BRAND STRATEGY
- Consumer & stakeholder research
- Brand positioning
- Brand identity & voice development
- Project & campaign briefs
- Local & franchise
SOCIAL MEDIA
- Paid advertising strategy
- Social content strategy
- Influencer marketing
- Community management
- Real-time content creation
Business development
- Pitches (lead & present)
- Deck creation
- Lead generation
- Agency sales materials