Cyber threats pose an existential threat to every business. So when it comes to organizational priorities, IT security isn't just more important than ever. It's the most important thing, period. Yet many IT leaders will tell you they're woefully ill-equipped to hold down the fort because they can't get through to their executives.
We positioned Lenovo's enterprise security suite, ThinkShield, as a competitive advantage for businesses and a practical advantage for IT administrators in a global campaign featuring actress and tech investor (Uber, Wag!) Olivia Munn.
In addition to a three-part docuseries documenting the 2014 hack of Sony Pictures Entertainment, we created both a product launch campaign for media and an arsenal of various sales materials and resources for IT professionals looking to grow their organization's investment in digital security.
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Launch Video
A series of videos that detailed ThinkShield solutions in the context of cybersecurity thought leadership topics.
End-to-End Security
Securing Human Error
Defending the Onslaught
Security for Growth
Executive Creative Director: Valerie Moizel
Creative Director: David Blacker
Assoc. Creative Director / Writer: Jonathan Miller
Senior Art Director: Darren Nguyen
Art Director: Nathan Huff
Director & Editor: Alex Germanotta
Director of Production: Lorna Paul