TRX Training
Web ecommerce
Igniting sales for a product leader with a limited digital presence.
Abstract
We completely revamped TRX’s digital business with a full-funnel social advertising strategy, all-new photo and video content, and a redesigned, mobile-optimized ecommerce site.
Deliverables
Brand & ecommerce site
Marketing landing pages
Brand photo & video content
Social advertising
Role
UX designer
Copywriter
Advertising strategist
I helped TRX better articulate their complex product offerings.
A winning ecommerce strategy
Created by a Navy SEAL, the TRX Suspension Trainer and accompanying training philosophy are the real deal. The company earned immediate respect amongst professional trainers and athletes but had struggled with direct-to-consumer sales.
To support efforts across all digital channels, we developed all-new content that specifically addressed some major consumer barriers.
Making an essential introduction to first-time visitors
We developed in-depth and content-rich educational pages that detail the benefits of the TRX training philosophy—an education that’s essential for a vast majority of users as data indicated that 75% of visitors to TRXTraining.com were there for the first time.
Record-breaking revenue
Only eight weeks after launch, we were already able to far surpass sales goals and past benchmarks. We continue to consistently drive a double-digit return on ad spend (ROAS) for TRX, transforming their business in a short amount of time.
Direct advertising revenue
Credits
- Creative director: Nick Boes
- Designer: Geoff Roseborough
- Development lead: Scott Burton
- Frontend developer: Shaun Collins
- Photography: Geoff Roseborough